Website in Verviers: French alone is not enough
Verviers is the town between Liège and East Belgium, with customers on both sides of the language border. What a website has to do there, with a tree surgeon from Limbourg as the example.
Verviers lives between two worlds: Liège to the west, Eupen and the High Fens to the east, Germany right behind. A Verviers business's customers speak French, but some of them think in German, and many Germans and Dutch pass through for the High Fens and Spa. A site that only speaks French leaves those customers standing on the pavement.
On Google, Verviers is a mid-sized town: big enough for competition, small enough that a well-kept Google profile makes the difference. Address, hours, photos, reviews and the right category. Whoever searches for “plombier Verviers” sees the map before any website. Your site and your profile have to say the same thing.
An example from the area: Fabry, tree and garden care. The registered office is in Limbourg, he himself lives in Eupen and works on both sides, in East Belgium and in the Verviers area. His site is in German and French, because his customers are. Every job is listed with place and method, the questions about permits and storm damage are answered before the call, and the customer reviews are on the site, with names. A trade that happens outdoors, for customers who search from their phone.
I am based in Eupen and build websites for businesses in East Belgium, the Verviers area and the Euregio. We have the first conversation at your place in Verviers, at mine in Eupen or by video. After that almost everything happens by phone and in the browser.