THE SITE IS ONLY THE TIP.
A website is built quickly. The question is how you maintain it for a year without calling someone every time. That is exactly why I build the tool behind it myself. It is called ContentCore.
Touch it.
A sample page, the way you get it. The title is yours.
Hand-set, printed on cotton paper and trimmed one by one.
You do this yourself
No manual, no calling me, no fear of breaking something.
- Belgium
- Germany
- Netherlands
- France
- Other
- Typed in directly
- Other
- Enquiry form
- Appointments and opening hours
- FAQ
- Search
- Redirects for old addresses
- Daily backup
- Title and description per page
- Image descriptions by AI
You upload the photo as it comes out of the camera. The right size for phone, tablet and big screen is created on its own, the description for screen readers along with it.
Plain talk
On my server at Hostinger in Paris. You know where your data is, and I know the provider.
Everything, every day, automatically. You do not have to deal with it or think about it.
Nothing. There are no update notices on your side and no maintenance invoice for it. I roll out changes after they have passed the tests.
In two ways, both built in. SEO: Google understands what your site is about and shows it when someone searches for “tree care Eupen”. GEO: if someone asks ChatGPT, Perplexity or Google's AI answer, it names your business, because your site is written and built so a machine can read and quote it. Titles, descriptions and image descriptions are generated along the way, you do not have to set anything.
I maintain this software. Any developer can take over a WordPress site straight away. With ContentCore someone else first needs a briefing from me. You still get your content as CSV at any time. You should know that before we start.
And what about the others?
A system of my own is not the right thing for everyone. Here is what it does better and where you are better off with WordPress or Shopify.
Of 12 points, 8 count for my system, 0 for WordPress, 4 are a trade-off.
Menus, blocks, settings three levels deep. Anyone who does not use it daily ends up searching.
You click into the text and write. Once you have seen it, you know it. That is what I built ContentCore for.
1 hEvery plugin brings its own menu, the layout can be knocked out of place.
Only the areas that are unlocked, the layout cannot be touched. As admin you see everything, including visitor numbers; editors can only write.
2Extra plugin needed, annual licence, not compatible with everything.
Built in, at no extra cost. You add the language, one click translates, you proofread and approve.
1 clickAn extra service alongside the language plugin, usually paid per character.
Built in, translated by Claude. The suggestion never goes straight live, you approve every translation.
Over 68,000 plugins from third parties, one for almost every wish.
No third-party plugins. Payment runs through Mollie, Stripe or PayPal, everything else I build, or it is simply not there.
68,000+Core, theme and every plugin separately, often several times a month.
You update nothing. When I improve ContentCore, every site gets the change by itself.
91% of all vulnerabilities found in 2025 were in extensions.
No third-party plugins, so no third-party vulnerabilities. Every user can switch on a second key at login.
11,334Depends heavily on theme and extensions. Caching makes up for it.
Every page comes from the server pre-built, no caching plugin, no dead weight.
SEO plugin needed, settings per page. AI search is not catered for there.
Title, description and image descriptions are generated by AI as you go. Every page is built so that Google and AI answers can read and name it. SEO and GEO built in.
The data sits with the customer. Moving is standard and well documented.
Server at Hostinger in Paris. You get your content and products as CSV at any time.
ParisFive roles, very finely adjustable, usually through an additional plugin.
Admin and editor. A business needs no more, so there is no more.
Hosting, theme, extensions, language and maintenance keep running in parallel.
Build once, then hosting on my server, once a year, cancel at any time. Domain and email belong to you and run in your name, I set them up with you.
What WordPress does better
Independence
Any developer in the world can take over a WordPress site straight away. ContentCore is documented, someone else first needs a briefing from me.
Maturity
WordPress has been around since 2003 and, according to W3Techs, runs on roughly four in ten websites worldwide. ContentCore has been running since April 2026, on seven of the nine websites here. Crownmill runs on the customer's own server infrastructure.
Ready-made modules
Course platform, ticket sales, appointment booking: installed in an afternoon with WordPress. With me the members' area is ready, booking and tickets are under construction.
Freedom to move
From WordPress you can go anywhere. Out of ContentCore come content and products as CSV, the site itself is rebuilt when you move.
Of 7 points, 3 count for my system, 0 for Shopify, 4 are a trade-off.
Base fee, card fee, app subscriptions and a 2% surcharge with a third-party checkout.
No platform fee, no cut of sales, no app subscriptions. Only the fee of your payment provider, Mollie, Stripe or PayPal, on your own account.
2%Optimised on millions of orders, but the flow can hardly be changed.
Built myself and freely designed: at Crownmill a checkout for trade customers, at Anhänger-Center a form that produces the finished rental contract as a PDF.
Everything included, instalments too, but with a surcharge for a third-party checkout.
Card, Bancontact, PayPal, Apple Pay and Google Pay through Mollie, Stripe or PayPal. Instalments not yet.
Theme system. A lot is possible, but always within the template.
No theme. The shop looks like your brand.
Fixed fields plus metafields. Languages follow the platform's model.
Products are a content type: variants, stock levels, prices per country, custom fields and languages included.
Prices, terms and interfaces are set by the platform.
No platform behind it. It depends on me, another developer could take over with a briefing.
Data comes along as CSV. Theme, apps and checkout stay behind.
Products come in by CSV, no matter where from, and go out the same way. The site itself is rebuilt.
What Shopify does better
Instalments
Instalments and payment by invoice are set up there before you even think about it. With me there is card, Bancontact, PayPal, Apple Pay and Google Pay, instalments not yet.
Fraud detection
Shopify sees orders from millions of shops and spots patterns a single shop never sees. That cannot be rebuilt.
App ecosystem
Loyalty points, newsletter mailings, bookkeeping: installed as an app there, with me it would have to be built. Subscription models and shipping labels already exist.
Taxes and shipping
Tax rates per country, thresholds, shipping zones: already maintained there. With me, they are set up by hand for each shop.
What it costs
No price list, because no two businesses need the same thing. But a clear breakdown.
Once
The build: conversation, concept, design, website and tool, handover. The amount depends on what you need, and it is fixed before I start.
Per year
Running it: server, daily backup, updates, and me on the phone when something is stuck. A fixed amount you know in advance.
Never
To third parties: no licences, no subscriptions for extra features, no share of your revenue.
The first conversation is free. You have the quote the same day or the next, one number, not ten.